About Us

The Full Story

I started my career in two growing ecommerce businesses, both turning over between £1m and £10m a year. Working in small teams, I was involved in the day-to-day realities of selling products online and growing the business from our hsopify stores to amaon and ebay.

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I then moved into retail at Nestlé, working with major UK retailers both online and in-store to help sell some of the world's best-known FMCG brands, including KitKat, Nescafé and Smarties, across retailers such as Tesco, Sainsbury's, Waitrose and Aldi.

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Later, I joined B&Q, working directly on their marketplace and retail media. This gave me first-hand experience of what it actually takes for brands to launch, operate and grow on a major retail marketplace.

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That experience is what led me to start XYZ Partners.

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Today, XYZ Partners helps established Home, Garden and DIY brands launch, manage and grow on retail marketplaces.